The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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In conveying the message of Islam to a non-Muslim, it is usually not sufficient to highlight only the positive nature of Islam. Most non-Muslims are not convinced about the truth of Islam because there are a few questions about Islam at the back of their minds that remain unanswered. This book will help non-Muslims to discover and know more common questions about Islam in more depth.
Author: Zakir Naik
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/314436
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This book clearly and concisely presents the Islamic concept of Tawbah (repentance) and its viewpoint wherein salvation by faith and salvation by deeds are combined in a truly unique manner. A book that is relevant to every Muslim.
Author: Abu Ameenah Bilal Philips
Source: http://www.islamhouse.com/p/207472
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A complete authoritative book on the life of Prophet Muhammad (S) by Sheikh Safi-ur-Rahman al-Mubarkpuri. It was honored by the World Muslim League as first prize winner book. Whoever wants to know the whole life style of the Prophet in detail must read this book.
Author: Saifur Rahman Al-Mubarakpuri
Source: http://www.islamhouse.com/p/51776
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In this book, Dr. Abdur-Rahman Dimashqeyyah shows and discusses the wrong believes in Shii doctrine. He said in his introduction, "… My intention is simply to make clear to every Shia what the books of their religious leaders contain. These are things that many people still do not realize. My intention is to maintain an objective position, far from bigotry and blind allegiance to traditions. My only reason for writing it is to earn the pleasure of Allah and to clarify the truth to all who are interested to hear it. We should all free ourselves from prejudice and wild ideas, and avoid making inflammatory and insulting charges that fuel the emotions, block the path to truth, and widen the chasm between us. These things do nothing but dissipate the spirit of peace and harmony."
Author: Abdur-Rahman Demashqeyyah
Publisher: Defense network for the Sunnah www.dd-sunnah.net
Source: http://www.islamhouse.com/p/371031
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The Sword of Allah: Khalid bin Al-Waleed: Khalid bin Al-Waleed was one of the greatest generals in history, and one of the greatest heroes of Islam. Besides him, Genghis Khan was the only other general to remain undefeated in his entire military life. This book was written by the late Lieutenant-General A.I. Akram of the Pakistan Army, in October 1969. The author learnt Arabic in order to draw on the earliest historical sources and he visited every one of Khalid's battlefields in order to draw analyses from the viewpoint of military strategy, including reconciling conflicting historians' accounts. The book was originally published by the Army Education Press, Rawalpindi, Pakistan and printed by Feroze Sons Publishers in Lahore, Pakistan. The excellence of the book was such that it has been translated from English into Arabic and is currently sold in bookshops throughout the Arab World.
Author: A. Akram
Source: http://www.islamhouse.com/p/61193
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