Undoubtedly, the heart leans towards those who are kind and gentle. It was said a long time ago: "Make your face happy and your words gentle, and you will be more beloved to the people than those who give them a gift". The one calling to the religion of Islam and dealing with other people has the utmost need to gather the people around him, and cause their hearts to lean towards him so that they will listen to him. Adorning himself with kindness and gentleness helps to achieve that goal with the grace of Allah.
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
The Muslim Creed - 'Aqeedatut-Tahaawiyyah.
Author: Abu Jafar at-Tahawi
Translators: Suhaib Hasan AbdulGhaffar
The author said in its introduction, "Nothing offends more the Christians than to cast doubt about the doctrine of the Trinity, the fountainhead of their faith. Since I grew up as a Christian, I know by heart that it will surely injure a devout follower of Christianity something he knew as true. But to lend a blind eye when I know better is far from righteousness since I am bound by the God's Commandments to guide those mislead by the false doctrine. It is a basic right of every individual to know the truth that will lead him to the right path.
Plots of the kuffaar and the Muslim response.
Author: Abdul Aziz bin Abdullah bin Baz
Publisher: http://www.islammessage.com - Islam Message House Website
Source: http://www.islamhouse.com/p/1259
We introduce this book as a clear message and a reminder of the principles and fundamentals of Shariah which should not be absent from any Islamic movement drawn into committing itself, in all matters, to Shariah laws.
Author: Abdul-Malik al-Qasim