The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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This booklet will Insha’Allah, comprehensively answer these baffling questions and dispel many doubts on the subject like why Allah created Shaytan and why Shaytan was granted his request to remain alive until the Day of Judgement. This booklet will also elaborate upon Aqeedah points that are learnt from the disgraceful story of Shaytan’s failure and from the grievous stories of those who fell into his traps from the nations past. The last part of this booklet focuses on the means prescribed in the Qur’aan and the Sunnah to dispel Shaytan and protect ourselves and our homes from him.
Author: Shuwana Abdul-Azeez
Reveiwers: Muhammad AbdulRaoof
Publisher: A website Quran and Sunnah : http://www.qsep.com
Source: http://www.islamhouse.com/p/373681
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This book gives a clear explanation of the Muslim sound Creed which is the core of the religion of Islam, as the belief in Tawhid (monotheism) is the purpose for which Allah created both mankind and jinn, and thus, those whoes belief in Tawhid is corrupt, are not considered Muslims.
Author: Saleh Bin Fawzaan al-Fawzaan
Source: http://www.islamhouse.com/p/264095
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An interesting book contains more than eighty means of da'wah in different fields of our life such as da'wah at home, masjed, school and work in addition to various means of da'wah. These books teach us that we should not confine da'wah to masjed but it should far exceed it to include all life's fields. Based on these means of da'wah, we can direct da'wah to everyone by easy ways. We should know that da'wah is a responsibility of every Muslim, the issue which encourages us to use these means efficiently.
Source: http://www.islamhouse.com/p/319751
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The Muslim Nation today is experiencing a blessed awakening in all aspects of its affairs; one that has been aroused by the efforts of the Muslim youth. However, the astute observer of this awakening will find that there are many problems that hinder its progress; problems that have prompted some scholars, callers to Islam, and students of knowledge to lay down some guidelines that the youth of this blessed awakening should adhere to and follow.
Author: Muhammad ibn Saleh al-Othaimeen
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/313862
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Discusses the question of why Allah created, and why Allah created humans.
Author: Abu Ameenah Bilal Philips
Reveiwers: Muhammad AbdulRaoof
Publisher: Cooperative Office for Propagation, Guidance, and Warning of Expatriates in the city of Sultanah, Riyadh - A website Islamic Library www.islamicbook.ws
Source: http://www.islamhouse.com/p/334316
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